Sarah Barker began in the eldercare industry in 2012 and has spent the majority of her time specifically in non-medical home care sales as well as selling care management services. 

In 2020, she began her company Connect Our Elders focused on “empowering aging.” Connect Our Elders brings together appropriate resources to educate and assist Elders, their adult children, and advisors. Connect Our Elders’ Ambassadors provide care planning, care management, in home support, home health, hospice, technology solutions, fiduciary services, elder specific real estate services, financial planning, placement, advice, guidance, and support to aide in dignified, empowered aging. 

Connect Our Elders is based around elder care resource education, navigation and ongoing advocacy that leads to appropriate care options; thereby decreasing the risk of elder abuse whether physical, emotional, psychological, financial. After beginning Connect Our Elders, Sarah’s former home care employer requested her consulting services and thus the Connect Forward Training program that includes the Senior Care Sales Solutions Academy, Connect Forward Group Accelerator, and Connect Forward Intensive offerings were born. 

Since the establishment of this unique industry specific training program, Sarah has provided marketing, business development, and sales training to caregiving agencies across the United States and has also training independent care managers seeking to grow their client base.

Identifying & Cultivating Referral Sources and Attracting New Clients and Converting

Small companies can face significant hurdles in this department. These hurdles often stem from a lack of experience on the sales team, especially in marketing techniques and lead generation which is directly related to insufficient training and reinforcement as well as a lack of ongoing strategy, easily implemented tactics, and accountability.

Non-medical home care, care management, and senior placement is unique in that there are two customers: the referral source and the actual prospect needing services. Additionally, there is a wheelhouse of potential referral sources for these professionals, and it is important to know what is distinctly important to each and how to approach in a zeroed in targeting method. During this training program you will learn about all the types of referral sources and what is important to each type of referral source not only from your instructor, but specifically from referral sources, “subject matter experts.”

Having this knowledge, knowledge that takes new representatives to these three professional areas in the eldercare industry years to learn and cultivate, will accelerate your ability to successfully create collaborative partnerships with referral sources, your aptitude for holistically supporting Elders, and your overall success as a representative of the crucial services of homecare, care management, and senior placement services.

We live in a time where there are 55 million people that are aged 65 + and this number is set to increase to 70 million in the next 10 years. Your role is of utmost importance to our Nations’ Elders, their families, and their advisors. This course will consist of lecture, Q & A, open forum discussions, role playing, and direct involvement with each type of referral source in the industry. Each lesson builds on the one prior and at the end of the Senior Care Sales Solutions Academy you will have a marketing and business development plan from which to operate in your role driving revenue as a result of professionally supporting referral sources and Elders alike in your community. You will understand and in real time begin the branding process of becoming a respected Eldercare Advisor. 

I look forward to working with you! 

“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” Chinese Proverb